Posts by Lauren Basile
About Lauren Basile
Lauren Basile is a principle product marketing manager at Kentik, where she leads go-to-market strategy for service providers. She spent over a decade on the operator side of the industry at Zayo and Education Networks of America (ENA), marketing connectivity, networking, and communications products to the people who actually buy and run them. That background gives her an instinct for translating dense technical products into stories that land with operators, engineers, and the executives who sign off on them. Lauren is PMA-certified and holds a B.A. in journalism and public relations from Arizona State University’s Cronkite School, a foundation that shows up in her storytelling-first approach to product marketing.
Network operators across the digital ecosystem are under pressure to cut costs while protecting revenue. This post explores three practical use cases where Kentik Traffic Costs helps turn traffic insight into commercial intelligence that helps teams negotiate smarter, protect margins, and boost profitability.
Introducing Kentik Traffic Costs, an industry-first automated workflow delivering instant cost estimates for network traffic slices. Learn how this exciting new feature gives network, financial, and sales teams actionable insights to optimize spend, improve margins, and drive revenue.
Modern network operators need modern observability tools. In this post, we explore why Deepfield — a traditional network flow analytics platform — falls short in providing comprehensive insights required for today’s network operations, and how Kentik’s modern data platform is purpose-built for today’s infrastructure teams.
Kentik users can now correlate their traffic data with internet exchanges (IXes) and data centers worldwide, even ones they are not a member of – giving them instant answers for better informed peering decisions and interconnection strategies that reduce costs and improve performance.
Didn’t have time to watch our two recent webinars on the top trends network operators need to know about to be successful in 2023? We’ve got you covered. Let’s look at the biggest takeaways and break down some key concepts.